Toronto-based totally rings brand vitaly, whose wares had been rocked via the likes of grimes, submit malone, and billie eilish, unveiled their future-ahead spring 2021 collection today. Stimulated by way of the put up-apocalypse—which, you understand, feels pretty apt for canadians in recent times—the brand new collection, dubbed g3n3s1s, sees the logo retain to discover the roles of robotics, ai, and commercial production in our day by day lives. Composed of avant-garde earrings, chains, bracelets, and ear pieces, the collection plays with smooth lines and mechanical shapes while being made absolutely from one hundred percent recycled chrome steel. Heavy animatrix vibes.
“this collection become designed within the darkest days of winter and the pandemic, but whilst it came time to shoot the accompanying editorial, the vaccine had all started rolling out and spring become right here,” vitaly’s creative director, zack vitiello, tells complicated. “all of a unexpected, there has been a mild at the end of the tunnel, so we wanted the editorial to mirror the dystopian nature of the beyond 12 months, however also have a experience of playful, constructive electricity. It appears like a rebirth, that is how we landed at the title g3n3s1s.”
the gathering is available completely at vitalydesign. Com. Test out the marketing campaign photographs, shot via steph verschuren, below.